REESE’S Chocolate Lava

Explosives were involved.

Creative Direction for Dentsu Creative

CD (Copy): Quentin Hirsley
Directed by: The Voorhees

:15 Broadcast

SOCIAL

One of the greatest highlights of my career was working with comedic and improvisational genius Will Arnett. After a voiceover session, I threw in a last-minute wildcard request: for him to channel his best wildlife documentarian and narrate his encounter with a chocolate volcano housing a Reese’s Big Cup filled with chocolate lava.

He delivered, of course. I edited the voiceover into a cohesive storyline, which we sold as a :60 spot for social.

I have so much love for these spots. If you look closely around the :20 mark, you’ll even spot a little prop geyser I crafted from Sculpey. Hope you love them, too.