Lunchables Kabobbles 🍱
Lunchables Kabobbles - TV
I learned a lot from working with Rob White & Chris Kloet: the creative directors behind Lunchables’ Platypus and Jackelope spokes…animals.
On Pack Cellophane Comic Innovation
Our client approached us with the task of increasing the value of the Lunchables box without adding any weight or components. We came up with the idea of printing comics featuring the beloved Platy and Jackie characters.
Client - Lunchables
Agency - McGarryBowen
Writer & Art Director - Mark Edwin Wetzel
Illustrator - Doug Holgate
Process
Here are some rough thumbnails showing my writing process before handing it off to Doug.
Integrated Marketing Case Study
McGarryBowen brought me in to help spearhead their effort in going fully integrated. I was a copywriter and the sole Senior Art Director across the kid (Kabobbles) and teen (Uploaded) brands.
Site Design
One look and feel for parents and one for kids.
Back of Pack
Storyboards
Rich Media
Copywriter - Kate Steinberg
