CRACKER BARREL X CHAINFEST Activation

CREATIVE DIRECTION FOR DENTSU CREATIVE

I always love it when I get to use my background in illustration to help with brand building. This execution helped Cracker Barrel tap some of its country roots in an authentic and stylish way. It’s a little bit country, a little bit modern, and a lot of fun for everyone. Even Mindy Kaling.

We created a COUNTRY FRIED jean jacket (complete with a fleece collar that resembled Cracker Barrel’s iconic country fried breading) and provided a live sewist so fans could get any number of my illustrated patches sewn on LIVE at the event making every jacket personal and one-of-a-kind.

We also made stickers so more people could get in on the action.